NEW Patient Website Coming Soon to IDS UK - October 08

AN ALL encompassing internet site for patients that dispenses factual medical information from totally reliable sources, is being planned by leading health marketing firm, IDS UK.

So many patients are now using the internet to gain information about their particular ailment but some of it can be wide of the mark – and even downright misleading.

In a bid to ensure patients get the best possible advice and information on line, IDS UK is looking at following the lead of its sister organisation across the Channel, where a site called Santepratique has just been launched in France.

IDS UK Managing Director Edward Pickering said: “IDS in France has developed their own website using the best possible information and it is being recommended by doctors to their patients. This would provide us with another method for patients to gain the sort of information that our clients already give through our leaflets stands in GP surgeries, pharmacies and dental practices,” he said.

Frédéric Faurennes, Directeur Général explained that existing health websites were receiving millions of hits each month but the medical profession was not happy with the quality of the information being delivered.

Using a team of professional writers, they have managed to create good quality content in a user friendly setting.

“As a result, after 3 weeks 92 per cent of physicians say they will recommend santepratique.fr to their patients. And patient feedback will allow us to continually build on the high level of content the website boasts” he said, “moulding the service to better meet patient’s needs.”

Santepratique has been certified by the Health on Net foundation, provides a forum for the National Academy of Medicine to talk with the general public, features 3D videos and is working in partnership with leading patient associations in France.

The IDS UK website will be the latest in a long line of innovation from the company which has seen the concept of its leaflet stands embraced by both the public and health providers throughout the country.

“The website would be a natural progression for us – and an innovation we are happy to share with our valued clients at this early stage,” added Edward.

For more details contact Business Development Manager Sarah O'Reilly on 01489 860006, email website: www.i-d-s-uk.com

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