       LEAFLETS 2 U Healthcare information leaflets - June 08
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LEAFLETS 2 U – the online information request service developed by IDS UK - is meeting the needs of healthcare professionals according to a major new survey of GPs. A poll of more than 500 doctors conducted by OnMedica revealed that 79 per cent prefer to receive their product information online, without the involvement of a sales rep. IDS UK leaflet distribution serviceThis fits in with the Leaflets 2 U service being pioneered by IDS UK, whereby practice nurses can order leaflets for their patients at the press of a button. The study also showed that social networking, online word of mouth and other digital marketing methods offer valuable ways to access GPs and other clinicians. Business Development Manager for IDS UK, Sarah O'Reilly said: “This survey reinforces what we are doing as a company with Leaflets 2 U. We are offering practice nurses as well as other healthcare professionals the opportunity to order the leaflets they need for their patients online. It's quick, it's efficient and it has to be the way forward.” Proof positive that Leaflets 2 U is attracting a great deal of interest in the medical profession has come from Alex Brown, Primary Care Sales Manger at Campden Media. "Leaflets 2 U offers healthcare
professionals the opportunity to order patient leaflets online..." IDS UK recently placed an advert in Nursing in Practices regarding Leaflets 2 U – and the response has been overwhelming. “We have a feedback card which allows readers to find out more and I was amazed to see that 550 people had responded – the next highest was 210 so that shows how much interest the advert generated,” he said. Commenting on the massive response from nurses to Leaflets 2 U, Sarah said: “It makes sense for busy practice nurses to want to get the most up-to-date information for their patients at the touch of a button. We are responding to the needs of the medical profession and supplying the best service possible on-line.” Click here to view healthcare services online write up. For more information about Leaflets 2 U contact Sarah O'Reilly on 01489 860006 Email: Website: www.i-d-s-uk.com |