My previous IDS blogs have shown that Waiting Room Information Services (WIS) and Help2Health provide a unique way to target patients with healthcare messages; but I have yet to explain Hand2Health, a service that helps our clients reach healthcare professionals.

Hand2Health refers to healthcare professional educational packs that contain items such as samples, leaflets, posters, questionnaires and giveaways. Every 3 months our own merchandisers are able to personally present the packs in up to 6,000 GP surgery sites. This personal presentation makes the packs stand out and means that they are much less likely to be discarded than unsolicited mail.

We have had many campaigns that use Hand2Health packs alongside WIS or Help2Health, often when there is limited or no sales force. The result, a combination of leaflets displayed in racks and direct communication with healthcare professionals that has real impact.

That’s all from me for the moment; I’ll be back next week to introduce our online leaflet service Leaflets2u.

Best wishes,

Sarah