This week’s edition of PR week displayed results of a NHS reputation survey conducted by OnePoll. The following figures support PR Weeks comments, “When it comes to the NHS as an institution, it seems the bad press it regularly experiences has taken a toll”:

• 80% of respondents said the government should not abolish all NHS Targets
• 73% believe cutting costs was the motivation behind scrapping the four hour A & E waiting target.
• 69% said GP surgeries should be open outside normal office hours.
• 58% agreed that NHS healthcare is better than healthcare in other countries, 17% said it was worse.
• 32% think that private care is better than that received on the NHS, and 7% thought the NHS to be better.
• Spending cuts leading to reduced quality healthcare, followed by hospital based infections were listed as the highest concerns about the NHS.

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