I am an avid believer that despite living in a ‘digital age’, the printed word has great benefits when it comes to healthcare messages. A printed message is relatively permanent; it can be retained and readily passed on to others without distortion. Printed information on topics considered embarrassing can be easily hidden and read in private. Importantly, printed information on healthcare (such as the leaflets found in IDS racks) can be used within consultations with healthcare professionals, and encourage patients to voice their concerns.

With printed information having such great benefits why did IDS decide to launch digital signage in over 500 sites? Well, healthcare leaflets are hugely beneficial, but they do need to be picked up. To aid pick up IDS install their own racks in prime healthcare locations – the racks are positioned where patients will see and use them. We also provide guidance on leaflet design including advice regarding the front cover (see blog dated 13th April). Despite all this it was thought that we could do more and digital signage was launched.

The screens, which are located in GP surgery waiting rooms display electronic posters encouraging leaflet pick-up. To ensure the screens are used by surgeries, the surgeries manage the content themselves. To ensure the screens are used by the patients, they additionally act as a patient calling system. Keeping this all in mind a leafleting campaign combined with digital signage can be very effective and provide greater return on investment.

HFEA Digital Campaign

85% of the UK Not worried About Their Health

Using information gained from 20,000 respondents surveyed within 11 European countries a Reader’s Digest report named, ‘A Picture of Health’ looks at how patients treat their illnesses and ailments, the source of information they rely on and the steps they take to maintain health.

The study highlights that in the UK:

• A staggering 85% say they’re not really worried about their health, with only the Dutch seemingly
more laid back at 93%.
• 74% believe they are well or very well informed of health conditions and treatments.
• 47% use leaflets within GP surgeries and 60% trust this source.
• 34% state leaflets in GP surgeries as their most used source of health information.
• 50% use leaflets within GP pharmacies and 61% trust this source.
• 30% state leaflets in pharmacies as their most used source of health information.

IDS UK were pleased (although not surprised!) that the study confirms that leaflets within GP surgeries and pharmacies are a well used and trusted source of patient information.

A copy of the study can be downloaded from http://www.rdeuropehealth.com/health/

60% Trust Leaflets Found Within GP Surgeries